PERSONAL DATA:
Name: Anthony Liu
Date of Birth: July 1, 1964
Sex: Male
Languages: English, Mandarin and Shanghainese
Training:
McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic
Planning Training Session
1-Month Working & Training Experience at Reebok China HQ in Hong Kong
2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia
2-Month Working & Training Experience at Perfetti Global in Milan, Italy
Research Training from Gallup in China
Advertising & Media Planning Training from O & M and Mind Share in China
Presentation Skills Training in China
International Trade & Finance Training in China .
E-mail:
Mobile: ************
EDUCATIONAL BACKGROUND:
1986-1990: Department of Sociology, Peking University
Bachelor of Law in Sociology
PROFESSIONAL EXPERIENCE:
2002- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.
Position Purpose
Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management
Principal Accountabilities
1 Leadership
Maintains and strengthens the McDonald’s brand position in the market as of responsibility
Actively participates with Agencies, and Top Management in establishing and com#municating business goals
Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals